This article is an excerpt from Atomic Habits, by James Cleary, New York Times bestselling book.
We all have goals and dreams, but it can be difficult to stay focused and stick with them.
Each week, I hear from people who say things like, “I start with good intentions, but I can’t seem to maintain my consistency for a long period of time.”
Or, they will say, “I struggle with mental endurance. I get started but I can’t seem to follow through and stay focused for very long.”
Don’t worry. I’m just as guilty of this as anyone else.
For example, I’ll start one project, work on it for a little bit, then lose focus and try something else. And then I’ll lose focus on my new goal and try something else. And on and on. When everything is said and done, I’ve stopped and started so many times that I never really made much progress.
Maybe you have felt this way too.
This problem reminds me of a lesson I learned while working out one day…
The Myth of Passion and Motivation
On this particular day in the gym, there was a coach visiting who had worked with thousands of athletes over his long career, including some nationally-ranked athletes and Olympians.
I introduced myself and we began talking about the process of improvement.
“What’s the difference between the best athletes and everyone else?” I asked. “What do the really successful people do that most don’t?”
He mentioned the factors you might expect: genetics, luck, talent. But then he said something I wasn’t expecting: “At some point it comes down to who can handle the boredom of training every day, doing the same lifts over and over and over.”
His answer surprised me because it’s a different way of thinking about work ethic. People talk about getting “amped up” to work on their goals. Whether it’s business or sports or art, you hear people say things like, “It all comes down to passion.” Or, “You have to really want it.” As a result, many of us get depressed when we lose focus or motivation because we think that successful people have some bottomless reserve of passion. But this coach was saying that really successful people feel the same lack of motivation as everyone else. The difference is that they still find a way to show up despite the feelings of boredom.
According to him, it’s this ability to do the work when it’s not easy that separates the top performers from everyone else. That’s the difference between professionals and amateurs.
Working When Work Isn’t Easy
Anyone can work hard when they feel motivated.
When I was an athlete, I loved going to practice the week after a big win. Who wouldn’t? Your coach is happy, your teammates are pumped up, and you feel like you can beat anyone. As an entrepreneur, I love working when customers are rolling in and things are going well. Getting results has a way of propelling you forward.
But what about when you’re bored? What about when the work isn’t easy? What about when it feels like nobody is paying attention or you’re not getting the results you want?
Are you willing to work through 10 years of silence?
It’s the ability to work when work isn’t easy that makes the difference.
It’s Not the Event, It’s the Process
All too often, we think our goals are all about the result. We see success as an event that can be achieved and completed.
Here are some common examples…
- Many people see health as an event: “If I just lose 20 pounds, then I’ll be in shape.”
- Many people see entrepreneurship as an event: “If we could get our business featured in the New York Times, then we’d be set.”
- Many people see art as an event: “If I could just get my work featured in a bigger gallery, then I’d have the credibility I need.”
Those are just a few of the many ways that we categorize success as a single event.
But if you look at the people who are consistently achieving their goals, you start to realize that it’s not the events or the results that make them different. It’s their commitment to the process. They fall in love with the daily practice, not the individual event.
What’s funny, of course, is that this focus on the process is what will allow you to enjoy the results anyway…
If you want to be a great writer, then having a best-selling book is wonderful. But the only way to reach that result is to fall in love with the process of writing.
If you want the world to know about your business, then it would be great to be featured in Forbes magazine. But the only way to reach that result is to fall in love with the process of marketing.
If you want to be in the best shape of your life, then losing 20 pounds might be necessary. But the only way to reach that result is to fall in love with the process of eating healthy and exercising consistently.
If you want to become significantly better at anything, you have to fall in love with the process of doing it. You have to fall in love with building the identity of someone who does the work, rather than merely dreaming about the results that you want.
To read the full article by Jame Clear, click here.
Amazon FBA — “Fulfillment by Amazon” — is fast becoming a buzzword among entrepreneurs. Over the years, there’s been a lot written about Amazon affiliate marketing to help people get started, but not about FBA. What is all the fuss about? Why is there so much commotion about the FBA business model right now?
To put it simply, it could be the future for entrepreneurs. It has never been easier to sell products on a massive, trusted ecommerce platform, and get your fair share of the market. Best of all, you won’t find too many business opportunities out there with this degree of scalability built right into them.
So let’s take a closer look at the FBA opportunity, and how you can create an escape plan for the nine-to-five.
What is Amazon FBA?
The program allows virtually anyone to sell their goods on the Amazon platform. Fulfillment is one of the biggest challenges of any ecommerce business. With FBA, Amazon will store your products in one of its warehouses, ship them to your customers, handle all refunds and returns and provide excellent customer service.
This does not mean that you don’t have any responsibilities as a seller. What it does mean is that you can free up a lot of time to focus on high-level, value-generating activities such as driving traffic to your product page or optimizing your conversion rate.
Why Amazon FBA is better than an ecommerce store.
Besides the fact that fulfillment is handled by Amazon, there are several more advantages to leveraging FBA. For one, orders placed through Amazon are processed and shipped faster than those sent out from retailers. FBA can help your products gain more visibility in the marketplace, and that can translate into more sales for you.
FBA also makes your products eligible for Amazon Prime free two-day shipping, free shipping and other similar options, which customers love. Finally, one of the biggest advantages of FBA is that Amazon is a trusted brand. It has worked hard to optimize the checkout process and earn credibility with customers. You as a seller get to leverage the reputation of a trusted and well-known company.
Read the full article here
Article excerpt from
Most people experience negative self-talk that drains energy away, but what if you could use the automated habit of self-talk and program positive ideas that uplift and encourage you. In this article from the Nero Gym Team, learn how to harness the power of positive self-talk to boost self-esteem.
What if your best friend stopped by and told you that you don’t deserve your dream life?
What if she told you that you’re not talented or smart enough to succeed? Or that you won’t ever achieve your goals? Would you keep her around? Hopefully not.
Most likely the only person you’d tolerate this type of talk from is . . .
It sounds silly to think of your friends or family members talking to you like that. After all, that’s not how we talk to loved ones.
Here’s the crazy thing: Most of us have internal conversations that sound a whole lot like that terrible theoretical best friend. I’m sure you can think of a time when you felt nervous, and your inner voice (the disapproval of the inner critic) went on and on about what you can’t do, or what you don’t have.
Negative self-talk is no new thing, but the struggle is real and old.
Why is the voice inside your head so mean?
Back in the cave days, humans faced more immediate threats to survival. Before in-home security systems, it was up to an individual to avoid being eaten by a tiger or stabbed by a neighboring tribe member. Sensitivity to possible danger often meant the difference between life and death.
Your brain pays extra attention to all potential threats because it wants to keep you safe from physical (or emotional) harm.
Throughout the day, thoughts surface at random, based on past learning and experiences. Sometimes, a negative thought floats by—you can choose to let it pass, or you can fixate on it.
You see, every time a thought enters your mind, you’re either strengthening it or weakening it, because thoughts become neural pathways. Positivity creates positive neural pathways and negativity creates negative neural pathways. Makes sense, right?
Unfortunately, if we don’t silence the mean voice in our heads, we can unintentionally reaffirm a lot of limiting beliefs. The good news is that you can change your thought patterns!
Increase your self-esteem and self-awareness with this Innercise®
If you’ve been feeling a little down on yourself lately, this Innercise will counteract your negative self-talk. Just take some deep breaths, and get into a relaxed state, then follow the steps below:
Facebook Live is a great way to connect with your tribe and in this article from Social Media Examiner, see the workflow and tools required to broadcast multi-cam and prerecorded video live on FB.
Why Brand Live Videos?
Switcher Studio is a mobile production tool that lets you create professionally branded Facebook Live or YouTube Live videos. You can set up your iOS devices as cameras to offer multiple views of your live broadcast.
To brand your live videos, showcase your logo and share images, links, or video clipswith viewers. The app also lets you include lower-third graphics, add transitions, and choose from various layouts and angles to make your live videos more visually appealing. During the broadcast, view comments in real time to engage with your audience.
Switcher Studios lets you go live to your Facebook timeline, page, group, or event, or to YouTube. In addition, custom RTMP lets you share to other live-streaming applications including Periscope, Livestream.tv, Twitch, and others.
You can stream live, record, or both. By recording the stream, you can repurpose your content for other social media platforms.
Wicked Sheets uses Switcher Studios to do their Facebook Live broadcasts. In the video below, the countdown at the beginning lets people know they’ll be going live shortly. The title card at the end shares tips about what was discussed during the broadcast.
Facebook on Thursday confirmed it has begun testing the use of a “Buy” button in news feed ads and page posts. For now, Facebook is testing the Buy button with only a few small and medium-sized businesses in the U.S
“With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” stated a company blog post today.