Amazon FBA — “Fulfillment by Amazon” — is fast becoming a buzzword among entrepreneurs. Over the years, there’s been a lot written about Amazon affiliate marketing to help people get started, but not about FBA. What is all the fuss about? Why is there so much commotion about the FBA business model right now?
To put it simply, it could be the future for entrepreneurs. It has never been easier to sell products on a massive, trusted ecommerce platform, and get your fair share of the market. Best of all, you won’t find too many business opportunities out there with this degree of scalability built right into them.
So let’s take a closer look at the FBA opportunity, and how you can create an escape plan for the nine-to-five.
What is Amazon FBA?
The program allows virtually anyone to sell their goods on the Amazon platform. Fulfillment is one of the biggest challenges of any ecommerce business. With FBA, Amazon will store your products in one of its warehouses, ship them to your customers, handle all refunds and returns and provide excellent customer service.
This does not mean that you don’t have any responsibilities as a seller. What it does mean is that you can free up a lot of time to focus on high-level, value-generating activities such as driving traffic to your product page or optimizing your conversion rate.
Why Amazon FBA is better than an ecommerce store.
Besides the fact that fulfillment is handled by Amazon, there are several more advantages to leveraging FBA. For one, orders placed through Amazon are processed and shipped faster than those sent out from retailers. FBA can help your products gain more visibility in the marketplace, and that can translate into more sales for you.
FBA also makes your products eligible for Amazon Prime free two-day shipping, free shipping and other similar options, which customers love. Finally, one of the biggest advantages of FBA is that Amazon is a trusted brand. It has worked hard to optimize the checkout process and earn credibility with customers. You as a seller get to leverage the reputation of a trusted and well-known company.
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